IDeaS Drives Improved Revenue Management for Serviced Apartment Specialist Staycity
July 28, 2015 8:34am
LONDON – July 28, 2015 – IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, today announced a major revenue management initiative with Staycity, one of Europe’s fastest growing serviced apartment operators.
"Staycity is expanding at a rapid pace, so working with such a dynamic company is very exciting for IDeaS. The serviced apartment sector is one of the most competitive in Europe’s growing accommodation market, and IDeaS has the tools to help Staycity maximise its potential. By automating much of its workload, IDeaS RMS helps Staycity keep up with today's fast-moving and rapidly evolving business, enabling the company to anticipate and capitalise on consumer behaviour," said Fabian Specht, EMEA Managing Director for IDeaS.
Staycity has more than 1,000 apartments across eight European cities including Birmingham, Dublin, Edinburgh, Liverpool, London Heathrow, London Greenwich, Manchester, Paris and Amsterdam. In addition to its 1,000 operating units, the company has a further eight purpose-built Staycity designed aparthotels currently under construction, which will see its operating stock increase to 2,000 units in the next 12 months. The company intends to grow to 10,000 units in the next five years, which will reinforce its position as one of the leading European serviced apartment operators.
"With our ambitious growth plans, Staycity is helping move the serviced apartment sector into the mainstream,” said Tom Walsh, founder and CEO for Staycity. “As we grow, we require an automated revenue management system to help us optimise our mix of business for each apartment and for each night to ensure we’re delivering optimum financial performance.
“By automatically producing recommendations in real-time, the system ensures that our revenue team remains in control - able to act proactively, instead of reactively, to changes in demand. IDeaS RMS allows us to analyse data easily and make better informed, more strategic decisions.”
IDeaS empowers its clients to build and maintain revenue management cultures—from single entities to world-renowned estates—by focusing on a simple promise: Driving Better Revenue.
IDeaS has the knowledge, expertise and maturity to build upon proven revenue management principles with next-generation analytics for more user-friendly, insightful and profitable revenue opportunities—not just for rooms, but across the entire hotel enterprise.
For more information, visit www.ideas.com.
Contact: Stephen Forster
+44 (0)1252 850540
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